48m app downloads by 2015? | Mobile Industry | Mobile Entertainment

48m app downloads by 2015?

48m app downloads by 2015?
Tim Green


Industry / Market Data / June 7th 2011 at 1:29PM

No end is sight for the apps boom, argues In-Stat.

The analyst believes increased smartphone penetration and more on-board memory will maintain the hype around apps.

Other key data from the report includes:

* Touchscreens will account for nearly 90 per cent of smartphones shipped in 2011, and will increase to nearly 100 per cent in the next few years.
* Smartphones are expected to increase from 23 per cent of shipments in 2010 to 45 per cent in 2015.
* Apple and Android users are significantly more likely than BlackBerry users to have downloaded mobile applications.
* Half of survey respondents report downloading applications over Wi-Fi.

Amy Cravens, senior analyst at In-Stat, said: "The projected rapid penetration of touchscreen-enabled devices will allow more users to easily interact with mobile applications, thereby driving growth. Increased on-board memory capacity will also lead to a better user experience."