43 per cent of people would switch opcos because of slow browsing | Mobile Industry | Mobile Entertainment

43 per cent of people would switch opcos because of slow browsing

43 per cent of people would switch opcos because of slow browsing
Tim Green

by

Industry / Market Data / January 31st 2012 at 11:32AM

Subscribers to operators: it doesn't matter whose fault it is, it's your fault.

A new study by mobile video specialist Mobixell and On Device Research found 74 per cent of mobile users see operators as responsible for poor video experience.

Of course, the more they stream, the more congested the networks become.

But users are not about to forgive the operators. Instead, the survey found that slow browsing speed would cause 43 per cent of respondents to consider switching operators, while another 24 per net said that buffering and poor video quality would cause them to consider switching.

The survey, which polled over 1,000 mobile phone users, also found that 91 per cent would browse and use more Internet services, watch more streamed videos, play more games, or download more files if their network performance was ten times faster than it is today.

Clearly, operators have to sort their networks out as wi-fi may not be doing much to ease the pressure. The stats show that 36 per cent of survey respondents claimed that they stream video using their mobile network even when at home.

“This survey highlights the importance that mobile subscribers attribute to video quality and the steps they would consider taking when it is unsatisfactory,” said Noam Green, VP marketing at Mobixell.

“New mobile devices and 4G networks will further inflate mobile data demand and, therefore, congestion, in the coming years. To continue to meet user expectations for continuous, no-buffer video, operators are embracing video optimisation with real-time congestion prediction.”