340m people will make mobile money transfers in 2016 | Mobile Industry | Mobile Entertainment

340m people will make mobile money transfers in 2016

340m people will make mobile money transfers in 2016
Tim Green

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Industry / Market Data / April 16th 2012 at 10:07AM

P2P user base will be four times bigger than it was in 2011.

Juniper Research reckons 84 million people exchanged money via their phones last year, with Africa - home of the original P2P service Safaricom’s M-PESA - leading the way.

It also revealed the average size of a domestic remittance transaction via mobile was $22 in 2011

Juniper's ‘Mobile Money Transfer & Remittances’ report stressed the strategic importance of mobile money for operators, citing their ability to increase ARPU and act as a customer retention tool.

For financial service providers, they offer the potential to upsell sophisticated products such as insurance and savings accounts.

However, there was a reminder of the power that regulatory regimes have to stall service deployments, and act as a brake on service adoption.

Report author Dr Windsor Holden said: “Our primary interviews confirmed that in developing countries with previously unbanked customers, it is essential that the customer sign up process takes only a short time.

"Customers are very easily discouraged from subscribing to services by overbearing KYC (Know Your Customer) requirements, particularly if this is their first contact with a financial service.”

Mobile money is in an interesting place right now. Although most of the action is still taking place in emerging markets, products such as Barclay's PingIt are slowly bringing the habit to users in the west.