13 per cent of adults in the US visit library sites on their mobile | Mobile Industry | Mobile Entertainment

13 per cent of adults in the US visit library sites on their mobile

13 per cent of adults in the US visit library sites on their mobile
Daniel Gumble

by

Industry / Market Data / January 2nd 2013 at 11:51AM

25 per cent of adults over 16 have accessed a library site in the past 12 months.

A new survey by Pew Internet has revealed that 13 per cent of US adults aged 16 or over have accessed library websites with their mobile device.

The survey shows that 39 per cent of US adults have visited library websites at least once, of which 64 per cent had done so during the past 12 months, meaning that 25 per cent of all adults in the US had visited one in the past year. Among those most likely to visit a library website are parents of minors; females; the college-educated; under 50s; and those earning upwards of $75,000.

From the 25 per cent of those to have visited a library website in the past year, three per cent did so on a daily basis, while nine per cent visited at least once every week. 15 per cent visited the sites several times per month, 27 per cent did so at least once per month and 46 per cent accessed them less frequently.

Once on the sites, users utilised a range of library services; the most common of which was browsing for books, CDs and DVDs (82 per cent). 72 per cent searched for basic library information, such as location details and opening hours, while 62 per cent reserved items online. Meanwhile, 51 per cent used the services to renew an item and 51 per cent used an online database.

Elsewhere, 48 per cent sought information regarding library events – of which 27 per cent signed up for - and 44 per cent looked for research or help with their homework. 30 per cent read book reviews, while another 30 per cent checked whether or not they owe fines or paid fines online.

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