This week's mobile movers and shakers | Mobile Industry | Mobile Entertainment

This week's mobile movers and shakers

This week's mobile movers and shakers
Zen Terrelonge


Industry / Job Moves / May 17th 2013 at 10:52AM

It's like Where's Wally, but we tell you where the execs are hiding.

The mobile space is booming and companies are expanding all the time, so we've whipped up a dedicated feature to keep you updated with new hires.


Joerg Anhalt, former senior vice president of global sales at Smaato, has been appointed the new executive VP at mobile advertising optimsation firm Madgic. Anhalt consistently achieved 200 per cent year-on-year growth while at Smaato and will manage all publishers and developers worldwide at Madgic.

Anhalt, said: "I am really impressed by the sophisticated and robust technology created by Madgic. Not only is the performance amazing all around: revenue optimisation, fill rate, speed, flexibility, scalability...the service is also uniquely tailored to the needs of mobile publishers.

"With these USPs, I believe Madgic is the best positioned player in the mobile advertising optimisation industry, and I am looking forward to help the team reach the next level."


With the aforementioned departure of Anhalt from Smaato, the mobile advertising exchange has hired Ajitpal Pannu as its new senior vice president of product strategy. Pannu joins from OpenX and will control a roadmap for the firm, leading products to publishers and demand partners.

Ragnar Kruse, CEO of Smaato, said: "Mr. Pannu's extensive knowledge and experience in RTB and display monetisation products for both supply and demand will be an enormous asset to Smaato.

"Both our publisher base as well as demand partners will benefit dramatically from the leadership and guidance he will bring to the team. We are looking forward to the great things he will bring to our organisation."