This week's mobile movers and shakers | Mobile Industry | Mobile Entertainment

This week's mobile movers and shakers

Where's Wally
Zen Terrelonge


Industry / Job Moves / February 15th 2013 at 5:00PM

It's like Where's Wally, but we tell you where the execs are hiding.

The mobile space is booming and companies are expanding all the time, so this dedicated feature is designed to keep you updated with new hires.


The mobile space is booming and companies are expanding all the time, so this dedicated feature is designed to keep you updated with new hires.

Games marketing startup nFluence provides a solution to businesses that enables them to connect with consumers and trace their demographics, and has added former EMI Group CEO Eric Nicoli to its advisory board. Aside from EMI, Nicoli boasts management experience with McVities, Rowntree's, The Tussauds Group, and Vue Entertainment.

Henry Lawson, nFluence CEO, said: "We’re really pleased to have Eric Nicoli CBE on board the nFluence advisory board.  His extensive experience and expertise in managing global businesses across numerous industries will no doubt prove invaluable as we begin to expand and roll out our technology into new markets and territories."

Nicoli, added: "I have been struck by nFluence’s ability to give consumers control of their profile since the first time I saw the technology. The high response rates are impressive. nFluence has a bright future ahead, and I am excited to be a part of it."


Mobile advertising and publishing platform Tapjoy has appointed Warren Jenson as a director, who boasts marketing experience with EA, Amazon, and NBC.

Steve Wadsworth, president and CEO, Tapjoy, said: "Warren brings more than 30 years of senior leadership experience and financial acumen to our board and our company. It’s not very often you have an opportunity to add a proven leader and executive like Warren Jenson to your Board of Directors.

"Warren has provided invaluable guidance to major companies at important inflection points in their evolution and helped them further defined themselves."


Digital rewards service Webloyalty has made Laura Bolton-Heaton the new UK and Ireland head of product, which will see her develop membership programmes and customer retention.

She will also oversee a key site redesign and deliver new product launches and features for mobile, utilising marketing experience from New Look, Arcadia Group, and Tui Travel.

Bolton-Heaton, said: "This is a great time to be joining Webloyalty. The company has firmly established itself in the UK and is ready for further expansion into new areas, with a keen focus on the customer. It is an exciting time in the market with the rapid growth of multichannel and I look forward to putting my extensive ecommerce experience to good use to help drive the products forward in line with Webloyalty’s growth ambitions."