Entries in 'mobile advertising' (174)
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Tradedoubler ad formats receive Freespee click-to-call capabilities
Performance marketing network now using Freespee to boost desktop and mobile display ad conversion rates.
INFOGRAPHIC: Vserv.mobi amasses 256 billion ad requests
Ad firm serves up visual annual growth report.
madvertise launches madTrust to offer greater mobile ad transparency
Tracking approach aimed at providing key insights into mobile ad campaign performance.
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UK SMEs drop traditional marketing for online and mobile tools
48 per cent say conventional advertising accounts for less than ten per cent of activity.
NBC News to run first third-party ads on Flipboard
Social mobile app presence to be transformed into dollars.
Millennial Media introduces SDK 5.0 for iOS and Android
New release comes with a host of enhancements and improvements.
Google accounts for 44 per cent of all UK digital ad revs
Facebook makes up just under five per cent.
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AdTruth and Inneractive team up to improve in-app targeting
Partnership to drive higher eCPMS and improved audience visibility in mobile.
Amobee PULSE to monetise DMG mobile ad inventory
DSNR Media Group chooses Amobee to scale global mobile ad services.
Sam4Mobile brings advertising and marketing solutions to the UK
Announcement comes as part of the company’s global launch.
Aggressive advertisers breaching user privacy
More and more unknown third parties gaining access to personal details.
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INTERVIEW: David Gwozdz, CEO of Mojiva and Mocean Mobile
‘Mobile should be central to brands’ advertising campaigns’.
INTERVIEW: Niklas Bakos, VP of Tapit EMEA
‘No one is talking about NFC as a mobile advertising tool’.
OPINION: The need for unity in mobile marketing measurement
InMobi's François Deschênes discusses how mobile marketing can be taken to the next level.
Tablets outshine smartphones across all mobile ad campaigns
CTRs on tablets outperform smartphones in branding campaigns by 250 per cent.
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WhatRunsWhere launches in-app ad tracking service
New tool enables advertisers to gather data from more than 20,000 Android apps.
Digital rewards outperform discounts on mobile by 1200 per cent
Ifeelgoods reports strong uptake for mobile digital rewards promotions.
Emeli Sandé takes centre stage for O2 Tracks £7m marketing push
BRIT Award-winner to front new interactive campaign.
