Entries in 'Advertising' (569)
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Aggressive advertisers breaching user privacy
More and more unknown third parties gaining access to personal details.
The World According to Tim Green: the death of mobile advertising
Banners are rubbish, but they're all we've got. Can offers replace them?
Advertising platform UTuneMe to connect broadcasters with consumers
Smartphone technology used to provide targetted audio advertising.
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Twitter improves location-based marketing
Enhanced geo-targeting gives marketers help in reaching the right people.
It is possible to opt out of ads on the Kindle Fire
Amazon makes a U-turn, but freedom from advertising comes at a price.
Forty per cent of ad clicks are fraudulent or accidental
Are advertisers really getting an ROI from mobile devices?
Microsoft using guerrilla marketing for Surface tablets
Graffiti advertising the new devices is popping up all over New York.
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150 per cent increase in mobile display ad spend during Olympics
Anticipated 3G network failures lead to a 30 per cent increase in brands investing in wi-fi inventory.
Location-based advertising takes a cool step forward
Temperature in O2 wifi hotspots will dictate whether ice cream ads are served to users.
elblabs launches in-game advertising network
Hamburg-based company launches beta version of GameAdTrading portal.
Premium Facebook ads boost ASOS sales by 130 per cent
Viral marketing also pays off, as likes and comments attract non-fans to the website.
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Half of tablet users say they engage with ads more than once a week
Time, place and device all influence mobile ad interaction.
Facebook to link ads to users' app habits
Latest attempt by the social giant to make money from mobile.
Scott Seaborn departs Ogilvy for XS2
Leaves agency world to become exec creative director of growing marketing and app firm.
More than 50 per cent of consumers happy to accept mobile ads
As long as they adhere to their opt-in terms.
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MobAd hires Martin Bowley as chairman
TV veteran and former EMEA chief of Playphone joins UK mobile ad start-up.
ClickTale: we'll make a movie of your customers' browsing habits
Analysics firm can reproduce every swipe, pinch, tilt and tap made by a user.
Adfonic signs up as Gold Partner of Monetising Mobile
UK-based ad specialist to share its insights into rich media mobile advertising at ME's conference next month.
