Entries in 'Advertising' (569)
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More and more unknown third parties gaining access to personal details.
Banners are rubbish, but they're all we've got. Can offers replace them?
Smartphone technology used to provide targetted audio advertising.
Series B bonanza for rising New York based ad exchange.
Enhanced geo-targeting gives marketers help in reaching the right people.
Amazon makes a U-turn, but freedom from advertising comes at a price.
Are advertisers really getting an ROI from mobile devices?
Graffiti advertising the new devices is popping up all over New York.
Anticipated 3G network failures lead to a 30 per cent increase in brands investing in wi-fi inventory.
Temperature in O2 wifi hotspots will dictate whether ice cream ads are served to users.
Hamburg-based company launches beta version of GameAdTrading portal.
Viral marketing also pays off, as likes and comments attract non-fans to the website.
Time, place and device all influence mobile ad interaction.
Latest attempt by the social giant to make money from mobile.
Leaves agency world to become exec creative director of growing marketing and app firm.
As long as they adhere to their opt-in terms.
TV veteran and former EMEA chief of Playphone joins UK mobile ad start-up.
Analysics firm can reproduce every swipe, pinch, tilt and tap made by a user.
UK-based ad specialist to share its insights into rich media mobile advertising at ME's conference next month.
MobAd comes out of stealth mode.