Will become the 'world's first' single to be launched using the virtual mobile tech.
UK musicians Devlin and Ed Sheeran have collaborated on new single Watchtower – produced by Labrinth – which will be promoted using 2,000 countrywide posters (virtual gig spaces).
That means prospective buyers will be able to use the Aurasma Android/iOS augmented reality app to sample the song at any one of the spaces, clicking through to buy it digitally if it takes their fancy.
Devlin, said: "Nowadays it seems everyone has a smartphone and making posters play music is a cool way of using one, and hopefully makes the walk to work or the wait at the bus stop more enjoyable."
Natasha Mann of Devlin's label Island Records, said: "This year we've seen digital music overtake physical formats for the first time and we can only see that trend continuing. Moving into augmented reality with Aurasma is a logical step, and one which we feel has real growth potential."
The AR launch is a 'world's first' and fans will be able to buy the single for £1.99 from Sunday, August 19th.
Check out video below.