Among the 120 plus senior execs gathering in Amsterdam to discuss the 'SoLoMo' revolution.
The Location Business Summit was set up to bring together big brands and tech start-ups in the LBS services space.
It aims to explore business models and revenue streams as well as examining all the trends that are set to revolutionise the mobile and location industry.
Topics range from indoor location to social location and mobile marketing.
Companies on the newly released attendee list include include Google, TripAdvisor, Nokia, TomTom, Sygic, PayPal, Orange, Everything Everywhere, T-Mobile, YOOSE, AKQA, Ogilvy and many more.
Naomi Hands, VP of North America and Europe for event organiser TheWhereBusiness, said: ‘This year we have seen a huge shift in focus towards geo-targeted marketing and location based advertising. With a massive uptake in global brands utilising these services in their marketing efforts, without a doubt this is the year that we should be excited about.
"This year the LBS Summit is here to bring together likeminded professionals in the perfect, intimate environment for making those business deals happen. With support from the MMA, OGC, LBMA and many more industry associations; it’s one that’s not to be missed’
The attendee list has been announced and you can access it here.