Launches Planet App competition in UK around Android powered Galaxy Portal handset.
Samsung wants users that don't necessarily have tech know-how to send in their bright ideas.
It said: "Whether it’s an idea for an app that gets the kids up for school on time, tells you what to wear in the morning, or simply helps you keep track of the football scores more easily – Samsung wants to hear from you."
Suzi Perry, TV presenter and gadget expert, will head the judging panel along with Jon Carney, CEO of digital agency Marvellous.
They will decide which app idea is good enough to be put to the public vote to decide the winner.
The winning applicant will get £2,000 and the app will be available to download from Android Marketplace for free.
The Samsung Galaxy Portal (i5700) is currently available in the UK on T-Mobile.