It's the deal they're all squawking about.
UK based Enrich Mobile has a close relationship with Rovio having set up the landmark deal that saw Angry Birds Space promoted by Samsung.
That promo gave players the chance to unlock hidden levels of the game when they viewed videos about Samsung products.
Now, Enrich will sell advertising on Angry Birds mobile games on a named basis across all ad formats – including standard banners, rich media and pre-roll video. The deal also includes access to inventory on the Angry Birds Google Chrome game.
Justin Lello, CEO of Enrich Mobile, said: “This is a very significant addition to the Enrich Mobile portfolio of services. With Angry Birds being the dominant mobile game in the world and Rovio preparing to launch their next generation of services, Enrich advertisers’ will be able to target a massive number of users and fans via their advertising inventory."
In related news, Enrich confirmed it has opened an office In Munich headed by Christian Gleich.