Single SDK to help iOS developers promote their titles through alerts, notifications and ads.
PlayHaven is a free, real-time promotion and magnetisation platform that reaches 36 million users of 750 games and drives 200 million monthly game sessions.
This move lets developers leverage both third party and native PlayHaven tools via a web-based dashboard. Initial partners include Tap.Me, TeleSocial, and PressOK.
"Mobile game developers are being overwhelmed with products and services that require yet another SDK integration, data source to analyse, and relationship to manage." says Andy Yang, CEO of PlayHaven.
"Opening up our platform to 3rd party service providers, and centralizing their tools and data into our technology stack, will allow our publishers to turn on powerful features in real-time without any of the existing pain points."