81 per cent of 18-24s use text versus 12 per cent for messaging apps.
In the last few months, there's been a huge amount of talk around the rise of so-called 'OTT' messaging. The received wisdom is that Skype, BBM, WhatsApp et al are killing the text habit.
Well, perhaps not. A new study by tyntec and YouGov found that SMS remains the overwhelming first choice of most users when it comes to messaging.
In fact, 81 per cent favour SMS as their preferred phone feature ahead of 12 per cent that favour apps, while eight per cent chose email.
Meanwhile 40 per cent having little to no knowledge of OTT services like WhatsApp and Pinger.
The study concludes that consumers would like to see text functionality extended to new devices. All age groups responded that they were "interested" or "maybe interested" in being able to receive text messages if they were integrated with their social networks.
Germany's tyntec has a vested interest in migrating text into multiple devices. Its tt.One platform gives businesses the tools to put telco services – voice, SMS and mobile numbers – into online services, apps, social networks, blogs and more.
Michael Kowalzik, CEO, tyntec, said: "This survey validates that consumers are pushing the envelope to leverage text and mobile in innovative ways to communicate and reach their social networks.
"As social media companies continue to evolve, this presents a tremendous untapped opportunity for carriers and Internet/OTT companies to collaborate on services that meet demand from this new generation of consumers."