m-commerce grabs 14.3 per cent of online shopping traffic on the US's big bargain shopping day.
The frenzy around Black Friday apparently led to stabbings and shoppers being pepper sprayed.
However, online shopping was much less violent and still saw an increase in sales figures, according to IBM.
It says mobile platforms accounted for 14.3 per cent of online shopping traffic on Black Friday, which more than doubles last year's 5.6 per cent.
Results show sales via mobile devices also grew to hit 9.8 per cent, more than tripling the 3.2 per cent from 2010.
The growth in mobile activity contributed to an overall spike of 24.3 per cent for online spending compared to last year's results, according to the reports.
IBM claims iOS dominated other operating systems for mobile use with 10.2 per cent, which was divided with 5.4 per cent of traffic from the iPhone and 4.8 per cent from the iPad. Android was in second with 4.1 per cent of use.
Further results show mobile shoppers moved quickly from one site to another suggesting they had done their homework in advance as to which sites could provide the best deals.
eBay was a frontrunner for m-commerce saying it received over two and a half times more purchases on this year's Black Friday than last, while PayPal reportedly received a 516 per cent growth in transactions.
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Not surprising when taking into consideration the adaptation of mobile devices such as tablets and smartphones. Since most users are now regularly incorporating the use of tablets and smartphones because of their lightweight and portable designs as well as the convenience they provide to those who want to lounge around and watch TV while browsing the web.
Glen Suh
www.tapit.com
Glen Suh Nov 29th 2011 at 11:09PM
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