Infographic looks at the pros and cons of both.
The apps v web debate divides opinion sharply, with the native app lobby evangelising for a format that works more intuitively with the device, while the web supporters talk up the democracy of the URL and ease with which sites can be coded.
Now, MDG Advertising has created the 'Should you build a mobile app or mobile website' infographic, exploring the capabilities of both platforms.
It explains how an app is faster, but also more expensive, and most have to go through an approval process by the app store it has been designed for - Apple App Store, Google Play etc.
Apps also offer richer engagement such as location-based tech, camera access, and they're available offline.
However, mobile browsers still secured the majority of impressions, visits and unique visitors from a pool of 56 million clicks, than apps.
Check out the infographic below.