NAVTEQ 'hyper-local' campaign achieves a 1.25 per cent click-through rate.
Peugeot used NAVTEQ’s LocationPoint location-aware mobile ad network to target mobile users as they neared one of 428 Peugeot dealerships across France.
The ads then invited consumers to test drive the new Peugeot RCZ at a special lease deal of 299 euros per month.
LocationPoint supports features such as click to map, click to route and click to call.
The technique helped the French car brand receive 640 calls from potential buyers across the country.
And of the 1.25 per cent that clicked through, 29 per cent requested directions to their nearest branch.
Marc Giulioli, marketing director of Peugeot France, said: “The ability to target consumers as they near our dealerships and then guide them directly to the door is very powerful marketing and the results of this campaign were excellent”.
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