UK is biggest market in Europe for in-app mobile advertising.
An infographic from Velti outlines the uptake of in-app advertising in the UK as compared to other core European markets.
The figures are from June 2012 and are aggregated from more than 40 ad networks, including Jumptap, Smaato and inMobi.
The results also show that iOS accounts for 62 per cent of ad impressions in the UK, but while the country leads the European market for total impressions, total UK clickthrough rates fall below both France and Germany.
View the full infographic below.