Open beta for SDK that developers can use to link to the GREE social gaming universe.
GREE is, of course, the Japanese firm that arguably invented the whole idea of free connected play monetised with virtual items.
After staggering growth at home, it began targeting international markets in 2010 - buying OpenFeint and opening new offices. It now has over 230 million players worldwide.
But this move is especially significant, as it promises to bring a vast number of Western developers into its ecosystem.
This new, lighter SDK will offer developers access to a series of social features - including an invite service, a request service and a share service, as well as casual APIs, including leaderboards and achievements.
Essentially, it means developers can add social features with one API leaving them to concentrate on making great games.
“The GREE platform has been built with the goal of creating a worldwide developer and player community,” said Ethan Fassett, SVP of product at GREE.
“We believe the GREE platform offers developers the tools to deliver unique and customised games to an engaged, global player base. We are looking forward to seeing the adoption of these new mobile-social features and helping innovate the mobile games space.”
The platform will be available in both English and Japanese with plans to launch over 60 titles and localise into 14 other languages by September 2012.
The news follows the announcement earlier today that GREE would bring the first two Moshi Monster games to mobile.