Aurasma's tech will be integrated into Women's Spring Summer ads.
Clarks' move makes it the first footwear brand in the UK to adopt AR platform Aurasma, enabling a connection between print and online.
Aurasma's app brings static content to life on smartphone screens and Clarks’ consumers will be able to animate certain advertised products when the campaign begins at the end of this month.
Clarks' Aurasma users will then be able to connect to the website to continue their shopping.
Roy Gardner, head of category at Clarks, said: "We’re proud to be the first footwear brand to offer this experience to our consumers in the UK.
"Aurasma technology enables us to provide fantastic insight into the Clarks brand at a time when we are embracing new and innovative ways of inspiring and
engaging our consumers."
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Last month, Aurasma partnered with toy maker Bandai to bring boxed toys to life.
The Aurasma app is available on Android and iOS.
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