Mobile ad specialists to team up to create economies of scale.The new agreement gives MADS clients the ability to integrate ads directly from the AdMob marketplace.
As it stands the MADS Ad Server platform allows publishers and operators to source their inventory from media agencies and ad sales partners.
AdMob currently serves 4.6 billion ads per month and raised another $12.5 million last month to fund further expansion.
MADS reaches over 60 million European consumers and processess over 300 million ads per month.
AdMob VP & Managing Director of EMEA Thoma Schulz, said: “The AdMob‐MADS strategic alliance unites two innovative, mobile advertising leaders and will help to grow the mobile advertising market. AdMob serves billions of targeted ads on the mobile Web and in applications every month and our new partnership with MADS will ensure it’s even easier for advertisers to reach their target audience.”