UK-based ad specialist to share its insights into rich media mobile advertising at ME's conference next month.
Monetising Mobile takes place at One Wimpole Street, London, on July 12th.
The event, which takes place in a late afternoon/evening format, will address the exciting new formats that are taking mobile advertising beyond display banners and into immersive new areas:
There will be keynotes, demos and panel sessions looking at:
* Augmented reality
* Swipe to reveal
* 'Playable' game ads
* Social media integration
* Lots more
Now, global mobile advertising marketplace Adfonic has signed up to support the conference.
The firm is deeply committed to rich media formats, having launched a new platform in February to give clients the option of serving expandable banners, custom animations, in-banner videos, image carousels and in-app games for their ads.
The service also lets advertisers buy campaigns with monthly access to more than 10 billion rich media-enabled ad requests from mobile apps and websites.
Adfonic partnered with third party specialists such as Celtra, Crisp Wireless, Phluant Mobile and Medialets to create the plarform.
Paul Childs, CMO of Adfonic, said: "Rich media is transforming the potential of mobile campaigns to engage users and therefore earn money for publishers. It's a fascinating area that we're deeply involved in.
"I'm delighted to support an event dedicated to such an exciting market trend."
Tckets for Monetising Mobile cost £249. To buy one, send an email to firstname.lastname@example.org.
Or fill out a booking form here.
Monetising Mobile events comprise three hours of short keynotes, expert panel sessions, demos and case studies running from 4.30pm to 8pm, followed by a networking buffet from 8.00pm to 11.30pm.
* Dan Rosen, CEO EMEA, Joule
* Jonathan Abraham, Industry Head (Mobile), Google
* Aneesh Karve, Product Manager, Amobee
* Mark Slade, CEO, 4th Screen
* Christopher Kahler, Qriously (TBC)
* Ben Williams, Business Development, Sprout Europe
* James Connelly, CEO, Fetch Media
* Jason Cooper, Simplytics
* Amit Kotecha, senior mobile & networks manager, IAB
* Xavier Facon, CTO, Crisp
* Eamonn Carey, general manager EMEA, Kiip