Research from Juniper cites confluence of GPS and mobile web usage
Location-based local search and information services will be used by nearly 1.5 billion mobile users by 2014, according to Juniper Research.
The report cites a continuing surge in mobile internet usage, allied to the increasing penetration of integrated GPS receivers within both smartphones and feature phones.
Juniper predicts that total revenues from all mobile location-based services will reach $12.7 billion by 2014, with advertising comprising an increasing proportion of that value.
Analyst Dr Windsor Holden said: “The sharing culture of Web 2.0 is increasingly shaping the way many location based services and location enabled apps develop. Social networking application usage has continued to grow at an explosive rate, while mobile driven apps such as Loopt and Brightkite have extended the Web 2.0 concept further with the introduction of geotagged content."
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