Family-focused firm fancies frisky fornication for fun factor.
Zynga considers itself to be a family-friendly firm with a library of Facebook and mobile games that are appropriate for children and adults.
However, its new Sims-like game, 'The Ville', allows users to encourage their on-screen characters to have virtual sex, according to Cnet.
Players are invited to build their dream home before inviting chums to visit and interact, which can bloom from friendship to romance, or seemingly friends with benefits.
The act is all censored, with the characters disappearing beneath the sheets to complete the act in true softcore form, but it's likely Zynga can expect to come under fire from at least one angry pitchfork-wielding parent that doesn't want their child exposed to such content.
Meanwhile, Zynga executive producer David Gray expects the game to be dominated with females at launch, accounting for 65 per cent of players.
* Freak in the sheets; a term used to describe one that first appears to be mild and honourable before revealing that they're really something of a sexual wildcat in the bedroom.