Zynga has 21m mobile daily active users | Mobile Games | Mobile Entertainment

Zynga has 21m mobile daily active users

Zynga has 21m mobile daily active users
Tim Green


Games / April 27th 2012 at 11:00AM

That's a lot of words and friends.

During an earnings call, it emerged that the social gaming giant grew its mobile base from 12 million in Q4 2011 to 21 million now.

The key contributors to this were Words With Friends, Scramble With Friends and Zynga Poker. And then there's Draw Something, but that was only added in March, so it's unlikely to have made a significant contribution even though it has done over 50 million downloads.

The firm's total daily active users across all channels increased six per cent to 65 million while monthly active users were up 24 per cent to 292 million.

Most critically, revenue per average daily active user increased year on year from 5.1c to 5.5c.

"We're pleased with the progress that Zynga has made in the first quarter growing our audience reach 25 per cent year-over-year and nearly 20 percent quarter-over-quarter," said Mark Pincus, Zynga's CEO.