Ron Czerny on plans to replace ringtone revenues with micro-payments from connected play.
PlayPhone is one of the world's longest-established ringtone vendors. The US-based firm has spread its subscription-based model across the world, while winning major deals to power the content offerings of major brands like Wal-Mart and Cartoon Network.
But ringtones are in decline, and those B2B deals have failed to deliver.
PlayPhone is not alone in looking for a new direction. But eyebrows were raised when that direction turned out to be social gaming – even more so when its first contract win turned out to be the huge Wii game Harvest Moon.
ME asked PlayPhone's CEO Ron Czery about his firm's new startegy...
Click here to read the interview.