And downloads have smashed the 50m milestone.
Flappy Bird is the basic, but ridiculously addictive, mobile game that's been consuming users' lives having dominated the top of the App Store and Google Play for the past month.
The concept is simple: tap the screen; make the bird flap; dodge pipes.
It's sudden rise to popularity is particularly interesting considering it was released in May 2013, and has called some naysayers to claim bots are behind the surge.
Regardless, the viral popularity of the game has prompted many users to spoof the highs and lows associated with the endless runner (or flyer) across the web.
And now, Vietnamese developer Dong Nguyen tells The Verge that Flappy Bird is generating $50,000 from in-app ads each day from 50 million downloads.
Very impressive figures considering Nguyen built the game over the course of a few nights when he finished work.
Ngyuen, said: "The reason Flappy Bird is so popular is that it happens to be something different from mobile games today, and is a really good game to compete against each other. People in the same classroom can play and compete easily because [Flappy Bird] is simple to learn, but you need skill to get a high score.
"Flappy Bird has reached a state where anything added to the game will ruin it somehow, so I'd like to leave it as is. I will think about a sequel but I'm not sure about the timeline.
"I want to make an ads-based game because it is very common in the Japanese market — mini games are free and have ads."