Global football initiative introduces new enhancements in a bid to grow its audience.
ESPN’s multi-platform international football initiative ESPNFC has unveiled a range of enhancements, as it continues to grow its audience online and across mobile web and smartphone apps.
Through the first three months of the current season (August15th-November 15th) ESPNFC increased ESPN’s connection to football fans and is now the fastest growing of the top five football-specific services online, posting 25 per cent growth in online unique users year-on-year in the August – October period. Across all digital devices and platforms, ESPNFC’s total visits during this period are 13 per cent higher year-on-year, reaching figures in excess of 210 million.
Football fans around the globe are also spending more time with football content via ESPNFC than ever before, with fans spending almost 1.8 billion minutes on ESPNFC during the first three months of this season across all devices and platforms. Both online and on mobile, ESPNFC’s worldwide average daily unique users are up by 25 per cent to nearly one million, and 16 per cent (nearly 430,000) respectively against the same period last season.
Through ESPNFC’s smart phone apps, over 23 million page views have been logged, with fans spending more than 24 million minutes accessing said apps. Furthermore, fans have accessed more than 12 million videos across all digital devices and platforms.
Meanwhile, ESPNFC has today launched TransferCenter, a responsively-built digital destination designed to offer fans a real-time catalogue and multi-media connection to the stories, rumours, updates and player transfer news in leagues worldwide during the run-up to, and throughout, the winter transfer window.
TransferCenter is built to automatically optimise for users across whatever device they are on – computer, tablet or mobile – combining the key insights, news and updates from ESPN’s news and editorial teams worldwide into a single real-time feed. As players complete transfers, ESPNFC will also team with Electronic Arts’ EA SPORTS to produce images and simulations of that player in their new club kit, based on EA SPORTS FIFA ’13 game engine and graphics.
Elsewhere, ESPNFC is expanding its availability with the launch of a new free multi-device, multi-screen Windows 8 app, which is aimed at offering a new design and user experience optimised for the new operating system and the range of devices that will feature it. Available via the Windows Store, the ESPNFC app is available on multiple devices, including touch screen tablets laptops, and desktop PCs.