Rovio plans Angry Birds themed parks for the UK | Mobile Games | Mobile Entertainment

Rovio plans Angry Birds themed parks for the UK

Rovio plans Angry Birds themed parks for the UK
Zen Terrelonge

by

Games / Angry Birds / March 21st 2012 at 1:40PM

Who's counting on a ride named 'The Slingshot'?

Insanely popular mobile games developer Rovio has already announced plans to launch an Angry Birds adventure park in its native Finland, but now it plans to do the same for the UK, according to Reuters.

It seems the company is looking to Disney as a muse but on a smaller scale, by planning to launch a series of 'themed activity parks' that are set to feature Angry Birds swings, slides, climbing walls and arcades.

Rovio marketing exec Peter Vesterbacka, says: "We want to make Angry Birds a permanent part of pop culture. We're just getting started. We can't afford to invest billions into theme parks. We are a tiny company from a tiny country."

Vesterbacka claims the firm sees itself as an entertainment franchise and not just a games developer, and that much is clear from the launch of miscellaneous Angry Birds clothes, books and plush toys.

Additionally, the firm has also announced a partnership with a 'major US retail chain' to push its merchandise to the masses.