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Why we launched CasualGaming.biz
Michael French - Launch Editor, CasualGaming.biz
May 1
Your guide to the new casual games sector bible
CasualGaming.biz, Intent Media’s first games launch in eight years, is here to serve one of the most criminally under-represented sectors in the modern industry. If you sell, create, publish or host casual games, this is the site you’ll need to read, day-in, day-out.
Are you a marketing whiz at a major publisher, tasked with making your employer’s casual games division a success?
Perhaps you’re a retailer who – outside the convincing waffle of the exec meeting room – doesn’t have a clue what really differentiates slow-selling value stodge from the next Cooking Mama?
What if you're a developer looking to start making games for a sector worth $2.25bn last year, and is still growing?
Or maybe you're already in the casual games business but want to keep abreast of the latest trends and happenings?
Casualgaming.biz is here to provide an answer to all of those questions, all in one place.
As the casual gaming industry casts its net ever wider, press attention – from the largest national newspaper to the tiniest games site – is still largely ignoring this burgeoning market. There is no single outlet for casual games retail, publishers, producers, portals and platform holders to discover the latest news and significant trends in the sector; and nowhere for the business’s creative minds to share their thoughts and opinion.
At Casualgaming.biz, our crack team of experienced games industry journalists are here to right that wrong. Not only do we offer a wealth of the latest stories affecting the sector, but content and participation from our readers – not least through our prominent blog section.
Below, you'll find a guide to all the key sections of the site - and you can click through here to find out more from our editors about why the casual games market needs a trade site and what Intent Media brings to the space. Of course, none of that is as good as sampling the site itself, so click here to return back to the CasualGaming.biz front page so you can start exploring our site.
Home
Our front page handily presents all of the latest news, interviews and features in the casual games market in one place. You’ll also find a snippet from the latest opinion ‘blog’ piece, the up to date entries from our jobs board, and more to keep you abreast of the latest happenings in the sector. And for those working in a specific area of casual games, our news category tabs – online, retail, PC, console, mobile and TV – will sort the most relevant recent news just for you.
News
If you're familiar with our sister sites MCVUK.com and developmag.com, you'll know this as your one stop shop for all the news of the day. Not only will you find a news feed from every relevant industry and casual games consumer site, but you’ll be able to take a look at the most popular stories around. Of course, you’ll be able to find the latest headlines from CasualGaming.biz sister publications MCV, Mobile Entertainment and Develop, and also see stories from the likes of PocketGamer, Casualicious and GameZebo.
Blog
As with any fledgling, successful business, the casual games market is full of people who have a lot to get off their chest – on both sides of the Atlantic. The CasualGaming.biz blog page gives these individuals access to air their views to their peers – and receive pearls of wisdom from the forefathers of the industry. You can also expect the site’s editorial team to let rip every now and again, too.
Marketplace
CasualGaming.biz’s Marketplace section lets you go one better than just letting you advertise your game: your target audience actually play it. If you’re a developer looking to get your title on the leading online software distributors or a casual games portal looking for a publisher to take your game into retail, this provides the perfect showcase for your product.
Directory
Know your MumboJumbo from your Midway? Your Pogo from your PopCap? Here you’ll find a comprehensive list of all of the companies that make up the global casual games network – from the tiniest bedroom developer to the largest publishing behemoth. With featured companies and a huge company spotlight, there’s no longer an excuse for not knowing who makes the casual games business what it is.
Jobs
All of the latest jobs in development and publishing, pooled from our vast database via MCV, Develop and CasualGaming.biz itself – giving even better value to those who want to advertise jobs on an Intent Media games site.
And that's all just the beginning - the door is open for the casual games industry to take part, by sending in news stories, contributing to the community blog, or taking advantage of our many premium advertising opportunities.
To make contact with the CasualGaming.biz editors click here.
To find out about advertising opportunities with CasualGaming.biz click here.
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