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MEF Global 2011
6th Jul 2011 - 7th Jul 2011
| Location: | London, UK |
| Venue: | Millbank Altitude 360 |
| Website: | www.m-e-f.org |
MEF has been running a summer event for over ten years, but this year the trade body has radically changed its approach.
MEF Global 2011: Mobile Content & Commerce will take place over two days in London between July 6th and 7th.
Day one will comprise the invite-only CEO Summit, which comes back after a successful debut last year.
Day two will comprise a relaxed ‘un-conference’ style event featuring:
* ‘Lightning presentations’ from industry verticals on topics including: choosing your route to market; exploring payment models & billing portfolio; privacy & security fundamentals; creating opportunities for social commerce; the centrality of mobile to a multi-platform strategy; and leveraging unique mobile characteristics to drive consumer engagement
* ‘Interactive Breakout Sessions’
The day will culminate it the 8th annual Meffys Awards hosted by Ruby Wax follows in the evening.
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