Sky: "We've seen an explosion in on-demand and mobile viewing" | Entertainment | Mobile Entertainment

Sky: "We've seen an explosion in on-demand and mobile viewing"

Sky Go Sky Atlantic
Zen Terrelonge


Entertainment / TV / July 29th 2013 at 3:05PM

Usage of the Sky Go streaming platform is up 19 per cent year-on-year.

2012 was a big year for BSkyB, with its Sky Go streaming platform expanding from iOS to Android in February, while additions of Sky Sports F1 and the FX channel enhanced it further.

The broadcaster has now released full-year financials ending June 30th to show revenue rose seven per cent year-on-year to £7.2 million, with average revenue per user rising £29 year-on-year to £577.

Seemingly its Sky Go strengthening paid off, with a 19 per cent year-on-year increase in users to reach 3.3 million.

There has also been a fivefold increase in on-demand downloads and a 200 per cent growth of Sky Store cross-platform video rentals, which follows last year's rebranding from the Sky Box Office.

Sky plans to extend its mobile video footprint over the next year, and increase the reach of its web connected set-top boxes.

Jeremy Darroch, CEO, BSkyB, said: We’ve seen an explosion in on-demand and mobile viewing as more people connect their Sky boxes to broadband and watch TV on laptops and mobile devices with Sky Go. Sky Go Extra, our new subscription service, has already attracted more than 150,000 customers in just five months.

"We see an exciting opportunity for future growth in this area and we intend to increase investment
over the next year to accelerate growth and returns from these new services."