Ad firm will introduce Shazam for TV to the region and power in-app ads.
Shazam for TV has been available in the US for around 18 months, enabling brands like Sony and Pepsi to connect with consumers via the Shazam mobile app 'sound tagging' concept in exchange for rewards.
The UK launch came back in May, when ITV's Britain's Got Talent offered app users the opportunity to win festival tickets and the like.
Now, Shazam has partnered with Irish cross-platform ad network, Adforce, to launch Shazam for TV in the Republic of Ireland, a region where the discovery firm has more than 500,000 users.
Adforce will also represent Shazam in terms of securing other forms of in-app advertising too.
Miles Lewis, VP of ad sales, Shazam, said: "We are delighted to work with Adforce.ie to bring Shazam-enabled ads to the Irish market.
"This will empower leading consumer brands to connect with our millions of fans who will be able to experience an extended engagement using the second screen - one of the newest and most convenient and innovative ways possible."
More than 140 Shazam TV campaigns have been run across the globe so far, as companies look to monetise the second-screen use trend.
Kevin Foley, commercial director, Adforce.ie, said: "Working with Shazam means we can once again bring innovative advertising options to the market in Ireland.
"The 30-second TV ad can live beyond that limited timeframe to engage customers further with bonus content in the form of additional information, vouchers, competitions and more."