London's Square Mile extends Wi-Fi contract with The Cloud | Entertainment | Mobile Entertainment

London's Square Mile extends Wi-Fi contract with The Cloud

London's Square Mile extends Wi-Fi contract with The Cloud
Daniel Gumble

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Entertainment / Sports / December 18th 2012 at 10:53AM

Financial district to continue offering free Wi-Fi.

The Square Mile, London’s financial district, is to continue offering free Wi-Fi access after extending an existing contract with The Cloud.

The contract extension follows a temporary agreement with The Cloud that was particularly well received during the Olympics and Paralympics, whereby users of the network almost doubled when compared to the previous three months.

In 2007, The Cloud became the UK’s first public Wi-Fi provider to offer blanket coverage when it initially converted the Square Mile into a single Wi-Fi hotspot. However, the new deal provides virtually unlimited access time, whereas the initial agreement was only freely available for 15 minutes before users had to pay.

Furthermore, The Cloud also provides a free content portal bringing users the latest news from Sky News and Sky Sports News, as well as travel information, including live TFL travel updates.

Mark Boleat, Policy Chairman at the City of London Corporation, said: "The Square Mile is home to 10,000 residents, 400,000 workers, and five million visitors a year. As the world's leading global financial and business centre, the City of London has one of the biggest concentrations of smartphones in the UK so having the best communications infrastructure in place to access vital information on the move is of critical importance."

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