Nook revs fall 12.6 per cent year-on-year during holiday season | Entertainment | Mobile Entertainment

Nook revs fall 12.6 per cent year-on-year during holiday season

Nook revs fall 12.6 per cent year-on-year during holiday season
Zen Terrelonge

by

Entertainment / January 4th 2013 at 3:40PM

Digital content sales rise, but device sales are down.

Barnes & Noble made its first move into international waters in October, launching its Nook range in the UK in a bid to keep up with Amazon's best-selling Kindle series.

However, B&N has released its holiday sales for the nine-week period ending December 29th, which shows that its Nook line – inclusive of e-readers, digital content, and accessories – revenues fell by 12.6 per cent year-on-year.

That said, digital content sales (e-books and apps) rose by 13.1 per cent, while it was the sales of Nook devices that declined to impact overall revenues.

William Lynch, CEO of Barnes & Noble, said: "NOOK device sales got off to a good start over the Black Friday period, but then fell short of expectations for the balance of holiday. We are examining the root cause of the December shortfall in sales, and will adjust our strategies accordingly going forward."

The firm predicts 2013 fiscal year Nook revenues of $3 billion.

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