Music streaming giants wants developers to create fun stuff that runs on its desktop client.
Spotify CEP Daniel Ek confirmed the move at a major briefing last night, with the help of several partners including the Guardian, Rolling Stone, Billboard, Songkick, Last.fm and TuneWiki.
The big idea is to bring features such as gig guides, ticket purchase, recommendations and music editorial within the walls of the streaming service.
Specifically among the confirmed partnerships, Rolling Stone's app provides music recommendations, while TuneWiki's shows lyrics in real-time as songs play in Spotify.
Ek said: "We're opening up our platform in a way that lets you curate the apps that you want, and really make Spotify yours."
Well, kind of. Interestingly, there are some caveats making the service not quite as liberal as it sounds.
Any apps created will have to be approved by Spotify and will run within Spotify's desktop client, rather than on the open web. Also, there are no immediate plans to let these apps run within the mobile client.
Even more importantly, developers will not be able to charge for their apps. That's OK for brands looking to extend their activities into the music sphere, but not so good for pureplay developers with a good idea.
Needless to say, the whole strategy is being assessed for its ability to break the iTunes stranglehold on OTA music (I won't say 'digital' as CDs are digital and they're hardly competition any more).
With Spotify's recent partnership with Facebook (growing users to 210m) and now this, there's evidence of real momentum around the service – and a focus on sharing/community that Apple can't yet match.
Spotify currently has 10 million active users 12 countries, of which 2.5 million are premium.