CEO will hold briefing in New York City on Wednesday.
Spotify has dished out press invites for a 'special announcement' that will take place on Wednesday, April 18th in NYC.
CEO Daniel Ek will reveal the news following his digital advertising keynote.
It's unknown exactly what Spotify has up its sleeve, though reports suggest the firm will launch a brand-recommended app and playlist feature to encourage advertisers to embrace the streaming platform.
Additionally, those expecting to be nourished at the event with food as well as tech can rest easy as refreshments will be served.
The firm has been pushing new verticals recently, which include a third party connected music embed widget and also 13 third party apps.