Apps platform has seen strong usage of its music apps in particular.
Mobile Roadie has been helping music artists, brands and other companies create and release their own mobile apps since March 2009. Now it has announced that those apps have been downloaded more than 10 million times: 7.5 million on iPhone and 2.5 million on Android.
That's all very well, but are they being used? The company says they are. More than 150 million music tracks have been played in the apps, while fans have posted more than 13 million comments and 1.5 million photos. More than 45 million push notifications have been received by those users, too.
The most active apps by comments are all music: JLS, Taylor Swift, Take That, MBC FM and Katy Perry. Meanwhile, 1.5 million items have been shared on Twitter, and more than 200,000 on Facebook from the apps, as fans take advantage of their social features.
In its blog post, Mobile Roadie says it will release version 3.3 of its platform in late September "with new updates that will improve user experience, fan engagement and overall platform functionality".
The milestones come as the company sets its sights on a new market: China. It has teamed up with local company FabriQate to launch its platform there under the brand name Q Mobao. Operators China Unicom and China Mobile have signed up as strategic partners.
"We’re entering China early, taking advantage of the opportunities in the quickly growing mobile market, which can be attributed to the adoption of new technologies and the decrease in mobile phone prices," explains the company. "We believe once Android gains scale and prices go to near zero, the demand for non-smart phones could be eliminated, creating massive opportunities in China."
One of the first Mobile Roadie apps to be localised for China is that of Madonna, with an app that lets fans listen to her music, see photos and videos, and share this content on local social networking services Weibo and Renren.