Mobile ad success allows Pandora to offer unlimited free streaming | Entertainment | Mobile Entertainment

Mobile ad success allows Pandora to offer unlimited free streaming

Mobile ad success allows Pandora to offer unlimited free streaming
Phil Tottman

by

Entertainment / Music / August 23rd 2013 at 2:00PM

Ridding the service of the previous 40-hour-per-month limitation.

Pandora - who see more than 75 per cent of its music streamed through a mobile - has abolished its 40 hour monthly limit offering its listeners endless time to enjoy the music they love.

eMarketer reported that the music streaming company is now the third largest generator of mobile ad revenue, just a touch behind Google and Facebook - this could be what enabled the company to abolish the limitation. 

Tim Westergren, founder of Pandora, said: "We're pleased to once again maximise free listening for everyone on Pandora. The more the 70 million listeners that tune in every month will now have more time to hear the music they love, and thousands of working artists will reach more fans."

The service is available through more than 1,000 consumer devices and will be introduced into one-third of all new cars in the US later this year.

March saw Pandora's mobile revenue rise by 111 per cent year-on-year, yet that is the month that the limitations were introduced, mainly to control the rapidly increasing royalty costs. However, it affected fewer than four per cent of total monthly active users.

Those four per cent will be happy to hear this news, that we can now stay tuned 24/7 and make the most of Pandora's streaming services without it cutting out right at the head banging part of Bohemian Rhapsody.

 

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