Music service's tactical mass expansion swerves the US and Japan.
French online and mobile music streaming service Deezer plans to launch in more than 100 new countries over the next few weeks. The firm is currently in talks with around 12 network operators to discuss partnerships, according to Reuters.
Deezer's chief exec told Reuters the marketing approach differed from its rivals Pandora and Spotify by avoiding the US market due to large expenses and competition.
The firm will instead market itself in countries including Germany, Spain, Korea, Mexico and Brazil.
Axel Dauchez, chief executive, Deezer, said: "The minute that I tell the major music labels that I am not interested in signing for rights to the US, the negotiations over terms become much much easier.
"Instead we aim to sign global licensing deals, without the US or Japan, so we can roll out in dozens of countries quickly. We built our site to be able to deploy in a hundred countries with the flip of a switch."
Privately-owned Deezer has so far received €15 million from investors and currently has 20 million users in its native France.
The service has also partnered with Facebook much like its biggest competition Spotify, which now requires users to sign up to the social network in order to possess an account.
Last month Deezer launched in the UK and partnered exclusively with mobile network Orange to form a pay monthly package deal.
In summer 2010 Deezer signed a deal with Orange France, which boosted paying users up from 25,000 to 1.4 million. Dauchez, said: "We hope to replicate the Orange model with other telecom operators", though he refused to disclose just who 'other' refers to.
Deezer is compatible with iOS, BlackBerry, Android, WinPho and Nokia.