CES 2013: Rhapsody integrates with Ford SYNC | Entertainment | Mobile Entertainment

CES 2013: Rhapsody integrates with Ford SYNC

CES 2013: Rhapsody integrates with Ford SYNC
Zen Terrelonge


Entertainment / Music / January 8th 2013 at 10:58AM

Deal announced as 40 per cent of music service users stream from their mobiles.

Ford's five-year-old SYNC platform enables users to connect their smartphones to their cars, making calls, controlling navigation and the like via voice. The vehicle giant partnered with music streaming service MOG back in summer, and has now announced a partnership with rival firm Rhapsody at this week's CES.

That means Rhapsody subscribers will now be able to stream music from their mobile devices through the speakers of any SYNC-enabled car or truck, marking the first form of vehicle-based connectivity for the service.

Jon Irwin, president, Rhapsody, said: "Everybody loves to listen to music in the car, so making it as convenient as possible for people to enjoy Rhapsody while driving has been a high priority for us.

"We were pleased to work with Ford on this innovative integration. Now our customers have their favorite music within arm's reach in their cars."

A recent survey of Rhapsody users showed that 40 per cent already stream music on their mobiles when driving, more than threefold the 13 per cent that listen to the radio.

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