Big Fish Games prepares to launch its play-for-cash mobile casino – but only in hands-off UK.
The Big Fish Casino app, for iOS and Android, is a re-skin of the popular play-for-fun app Card Ace: Casino, and will feature slots, video poker, roulette and blackjack.
It's been enabled by Betable, the firm whose API enables developers to quickly provide a payment engine for real money play in apps. Betable has a UK gambling licence.
One assumes that payments would be made through the iTunes system and that Apple will get its usual 30 per cent.
The move is the latest bit of experimentation testing the viability of 'real' gambling on mobile in the UK.
Last month, Gamesys did something similar, making its Bingo & Slots Friendzy product available to Facebook users aged 18 and over in the UK.
Meanwhile, the industry is waiting to see when Zynga and other casual games giants will make their moves into the space. These companies have been monitoring a sector whose ARPUs dwarf what's possible from those of casual games players.
It may not be long. Zynga recently hired Maytal Ginzburg, for SVP of online gaming at 888 Holdings, as COO of new markets.