Mobile casino specialist hedges its bets on an ‘historic shift’ towards mobile or ‘ubiquitous’ computing.
Today’s guest article is brought to you by UK-based mobile casino firm Probability…
It would seem that mobile casino is outpacing the very context of online gambling from which it has emerged, while Europe and the US begin courting regulated Web-based gambling.
Recently making the rounds in the news is a striking fact: the majority of people in the five largest EU member states live using smartphones. That means that mobile products are now at the centre stage, whereas mere casino websites used with stationary
Probability, the powerful UK-based mobile casinos specialist, has staked its future on this historic shift toward mobile or ‘ubiquitous’ computing. Now, at perhaps the first clear moment of this trend’s critical mass, the prescient leadership of this company has steered into the heart of European online gambling: Italy.
The burgeoning Italian mobile casino marketplace is already larger than the UK’s well-developed scene. Italy happens to be a country where smartphone usage is prevalent and online slots are the preferred way to play. Italian authorities have had a patient strategy towards introducing mobile casinos. Granting a gambling license to Probability, however, is a progressive move after finally consenting to legalise mobile slots, which is the company’s strongest suit and Italy’s most popular form of betting.
We could compare the situation in Europe in terms of mobile casino entertainment with the way that telecoms reaching communities in less-developed economies have leap-frogged into mobile technology, skipping the landline phase.
Similarly, Italy and other EU states currently expanding their online gambling amenities (regulated and taxed, of course) face the thrilling option of debuting mobile services at the same time as desktop games, or perhaps even leading with them, as more users are mobile-oriented now.
Companies like Probability that are already acting on this trend will be able to leverage their existing mobile technologies and Gibraltar-based gaming license to help EU nations act fast, once their laws permit mobile casino entertainment.
At the same time, domestic firms like Italy’s Playyoo, which Probability acquired to bolster its application for the Italian licence, provide immediate traction within the new regulations so that such partnerships can start reaching players fast.