Deleting friends and blocking parents – all in the name of looking like a modern day Danny Zuko.
Social media can be a deadly place if not used with caution. A previous study found that 44 per cent of Brits worry about being seen in dodgy drunken snaps at Christmas office parties.
So, with students across the UK now heading off to uni for the first time, VoucherCodes.co.uk has found 68 per cent of them give their social media accounts a makeover during the weeks leading up to term in an attempt to seem cool to their new peers.
Meanwhile, 27 per cent buy new outfits to avoid being caught in the same outfit twice by uni friends, and 15 per cent hide their relationship status before the course begins.
14 per cent of students say they've binned photos on their accounts that make them look uncool, 12 per cent exaggerate posts to make them look more interesting and nine per cent have deleted comments from negative comments from friends.
The obsession continues, with 19 per cent checking their profiles up to 30 times a day – browsing for around six minutes per session or three hours a day or two months a year.
Data shows engineering students are the most crafty, with 27 per cent admitting to hiding their relationship status, compared to medics at eight per cent.
Elsewhere, parents can expect to find themselves thrown out into the cold, with 17 per cent blocking their folks.