With second generation 41 megapixel camera.
Nokia has unleashed its new Lumia 1020 smartphone, claiming that it 'reinvents the zoom' with Nokia's PureView technology and optical image stabilisation.
The new addition to its phone portfolio seems to focus more on its photography capabilities than the actual phone, with the 41 mega pixel camera and the new application Nokia Pro Camera which enables the user to take 'professional quality images'.
Another feature of the camera is duel-capture which simultaneously takes a high resolution 38MP images for ease of editing, and a 5MP picture for sharing on social networks with the Windows 8 platform.
Stephen Elop, president and CEO at Nokia, said: "We want to take people on a journey from capturing pictures to recording and sharing their lives. The Nokia Lumia 1020 will bring new meaning to pictures and continues to strengthen Nokia's leadership in imaging."
Nokia isn't the only gadget guru to be concentrating on the quality of the camera on its phones, Samsung recently introduced its Galaxy S4 Zoom with 10x optical Zoom and 16MP back-illuminated (BSI) CMOS sensor.
However, Nokia have certainly upped the ante with the 1020. The Zeiss optics lens featured on many of its smartphones, has six physical lenses which delivers high quality images even in low light conditions.
It is also capable of capturing blur free videos with stereo sound, all thanks to Nokia Rich Recording, which handles sound pressure levels six times louder than a normal smartphone microphone.
Along with the phone, Nokia also released a new imaging software kit (SDK) that provides key editing tools of the Lumia 1020 to developers. This feature will already be integrated into Vyvlone, Yelp and CNN in the near future.
Nokia Here which is soon to be added to Esri maps, will include LiveSight which helps people find new places to take photos around them, and to make the device even more camera-like, accessories include a tripod mount, camera grip and built in xenon flash with a mechanical shutter.
For those wondering about the phone side of things, yes it still makes calls and sends text messages and has all the features of previous Lumia models, with a 1.5 GHz dual-core Snapdragon S4, 2GB of RAM, 32GB internal memory and 7GB of free SkyDrive cloud storage.
Improvements on this device are Hipstamatic's Oggl PRO, advanced smartphone camera controls exclusive to the Nokia Lumia 1020, and additional battery life allowing the user to be as snap-happy as they want.
The Nokia Lumia 1020 is to hit US shelves this month exclusively with AT&T, and will move over to China and Europe later in the year.
Check out the images and video below.
This coverage is kindly sponsored by dotMobi’s DeviceAtlas. The DeviceAtlas device detection solution provides businesses with detailed information and data on the devices that are accessing their web sites and services. Visit http:deviceatlas.com for more information.