The Dandy gets digital makeover | Mobile Devices | Mobile Entertainment

The Dandy gets digital makeover

The Dandy gets digital makeover
Daniel Gumble

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Devices / December 4th 2012 at 10:15AM

Desperate Dan and Co enter the digital age as the popular comic moves from print to digital.

The Dandy has today made the leap from print to digital, as Britain’s longest-running comic today launches online in the wake of its last ever print edition.

While today’s publication of the last ever print issue of The Dandy certainly marks the end of an era, it is also set to introduce itself to a new, mobile generation of fans. Starting today with issue zero online, which can be downloaded for free at http://www.dandy.com/issue, The Dandy will now be available on PC and Mac, with tablet and smartphone availability to be announced shortly.

From issue one onwards, each weekly digital version will cost £1.49 (compared to £1.99 for the print edition), or £29.99 for a year's worth of credits (compared to £85 for an annual subscription to the print comic).

Making a guest appearance in the final issue of The Dandy is none other than Sir Paul McCartney, as the Beatles legend fulfils a life-long ambition to star in the comic.

The new digital incarnation of The Dandy will also offer readers a host of additional extras on top of the comic itself, including mini games, a joke shop and a Dandy TV Show with game reviews, celebrity interviews and a ‘News at Dan’ round-up with TV presenter and comedian Chris Cohen.  

Craig Ferguson, editor of the new Dandy said: “We all know how popular digital devices have become with children so we’re drawing on our traditional heritage and updating our product to make it relevant for today’s children.

“With this weekly digital edition, The Dandy is once again blazing a trail by launching a unique, interactive, motion comic. We’re giving The Dandy a whole new dimension and bringing a new lease of life to our characters.”

David Bain, head of Digital Development, added: “The ‘Digital Dandy’ will pave the way in a new era for comic books in the UK, utilising the latest technological advancements and bringing the much-loved comic to a new generation of fans with technology that will work across different platforms.”

The decision to make the move from print to digital followed a significant drop in sales over the years. At its peak in April 1950, The Dandy shifted a hefty 2,035,310 copies a week, whereas recent sales have been around 8,000 per week, as the tastes of many children have found a modern outlet online.

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