NFC branded taxis offering fans the chance to meet former Take That star this summer.
If you could meet one person in the world, who would it be? Is that a unanimous ‘Robbie Williams’, I hear you cry/type? Yes, of course it is. Who among us hasn’t dreamed at least thrice of shaking hands and shooting the proverbial feces with Take That’s most potent force?
Well, as of today, one lucky fan could be in with a chance of fulfilling that fantasy, following the launch of Samsung’s new ‘Tweet to Meet’ Robbie Williams campaign.
From today (May 16th) 60 black cabs in London, Manchester and Glasgow will be given a Robbie Williams-themed makeover ahead of the star’s Samsung-sponsored Take the Crown stadium tour.
Anyone who spots or rides in one of these marked taxis will be in with a chance of pressing the flesh with the man himself or winning a ticket to one of his UK summer gigs.
To be entered into this prize draw, fans need simply take a snap of the cab and tweet it with the hashtag #SamsungRobbie.
Participating taxis will be on the streets for the next month, with 40 doing the rounds in London and ten apiece in Manchester and Glasgow. Eagle-eyed fans should look out for blue taxis wrapped in a new version of the Robbie Williams Take The Crown artwork, streaming with red and yellow balloons.
As well as the tweet to win competition, fans who hail a branded cab can also enter the competition by tapping their phones on a special NFC pad inside the cab doors.
Simon Stanford, vice president of IM Division, UK & Ireland, said: “We’re excited to be working with Robbie Williams on his ‘Take The Crown’ Stadium Tour 2013, and want to help share the experience with as many of his fans as we can. This is the second time in as many years that we've worked with Robbie Williams and with the tour just about to start, excitement is really building. So many of our customers are music fans, so this is a great opportunity to tell them about our partnership with Robbie and give them access to him. Robbie will be playing in London, Manchester and Glasgow during the tour, so we hope our taxis will help really drive buzz and excitement in the weeks leading up to those concerts.”