New feature phone range aimed at building new growth areas.
Samsung has revealed a new range of feature phone entitled the Rex series, which will be aimed at growing its business in emerging markets, telecompaper has reported.
The move comes after the Korean manufacturer stated its intention to move further into emerging markets, having warned that the smartphone market could significantly lose pace in 2013.
Despite keeping prices at an affordable level, the new Samsung Rex series will include a number of features typically found on smartphones.
The four models unveiled thus far only offer Edge access, yet come with touchscreen displays, Samsung’s Touchwiz interface and a variety of apps, including Samsung's ChatOn, Twitter, Facebook and a number of instant messengers.
Furthermore, the new range also comes with the Opera Mini browser, Wi-Fi, microSD card slots, cameras and dual-Sim functionality.
While four handsets have been unveiled at present - the Rex 60, 70, 80 and 90 - Samsung has yet to reveal where and when the phones will be made available.