Samsung takes 26 per cent of US mobile subscribers market share | Mobile Devices | Mobile Entertainment

Samsung takes 26 per cent of US mobile subscribers market share

Samsung takes 26 per cent of US mobile subscribers market share
Daniel Gumble

by

Devices / Samsung / November 6th 2012 at 1:01PM

Smartphone penetration breaks 50 per cent mark for the first time.

comScore’s MobiLens service has reported that Samsung is the handset manufacturer of choice among US mobile subscribers, taking 26 per cent of the current market share.

Reporting key trends in the US mobile phone industry during a three-month average period, which ended on September 2012, the study surveyed over 30,000 US mobile subscribers, showing Samsung to be the leading handset manufacturer overall with 26 per cent market share.

Meanwhile, the survey also revealed that smartphone penetration has broken the 50 per cent barrier for the very first time, with Android leading that segment of the market with 52.5 per cent of smartphone subscribers, while Apple accounted for 34.3 per cent.

For a full breakdown of the reports findings, please see the figures below.

OEM Market Share

For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 26 per cent of US mobile subscribers (up 0.4 percentage points), followed by LG with 17.7 percent share. Apple continued to close in on the #2 OEM ranking with 17.5 per cent of mobile subscribers (up 2.1 percentage points), followed by Motorola with 10.9 per cent and HTC with 6.2 per cent.

Top Mobile OEMs
3 Month Avg. Ending Sep. 2012 vs. 3 Month Ending Jun. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jun-12 Sep-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 26.0% 0.4
LG 18.8% 17.7% -1.1
Apple 15.4% 17.5% 2.1
Motorola 11.7% 10.9% -0.8
HTC 6.4% 6.2% -0.2

Smartphone Platform Market Share

119.3 million people in the U.S. owned smartphones (51.0 per cent mobile market penetration) during the three months ending in September, up 8 percent since June. Google Android ranked as the top smartphone platform with 52.5 per cent market share (up 0.9 percentage points), while Apple’s share increased 1.9 percentage points to 34.3 per cent. RIM ranked third with 8.4 percent share, followed by Microsoft (3.6 per cent) and Symbian (0.6 per cent).

Top Smartphone Platforms
3 Month Avg. Ending Sep. 2012 vs. 3 Month Avg. Ending Jun. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Jun-12 Sep-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 51.6% 52.5% 0.9
Apple 32.4% 34.3% 1.9
RIM 10.7% 8.4% -2.3
Microsoft 3.8% 3.6% -0.2
Symbian 0.9% 0.6% -0.3

Mobile Content Usage

In September, 75.5 per cent of U.S. mobile subscribers used text messaging on their mobile device (up 0.5 percentage points). Downloaded applications were used by 54 per cent of subscribers (up 2.6 percentage points), while browsers were used by 52.6 per cent (up 2.4 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 39 per cent of mobile subscribers. Game-playing was done by 34.4 per cent of the mobile audience (up 1 percentage point), while 28.6 per cent listened to music on their phones (up 1 percentage point).

Mobile Content Usage
3 Month Avg. Ending Sep. 2012 vs. 3 Month Avg. Ending Jun. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jun-12 Sep-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 75.0% 75.5% 0.5
Used downloaded apps 51.4% 54.0% 2.6
Used browser 50.2% 52.6% 2.4
Accessed social networking site or blog 36.9% 39.0% 2.1
Played Games 33.4% 34.4% 1.0
Listened to music on mobile phone 27.6% 28.6% 1.0

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