Looks to fight off low-end locals Huawei and ZTE with sub-$260 devices.
China became the world's largest smartphone market in Q1, and now Samsung – accounting for 22 per cent of sales in the region – plans to extend its reach in the country by entering the low-end smartphone market, according to China Daily.
Wang Tong, senior VP and CTO of Samsung China expects the market to ship over 60 million entry-level, 3.5-inch screen smartphones in 2012, up from 50 million in 2012.
Tong, said: "There is a strong market trend that prompts us to provide lower-price smartphones in China and I think it's time now. We are sure that about one-third of those products will be produced by Samsung."
Chinese OEMs Huawei, ZTE and Lenovo already provide consumers with affordable devices, but Samsung reckons its new sub-$260 models will get the ball rolling, while claiming they're focused at youngsters.
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